ASOS

ASOS is a major online fashion retailer known for selling clothing, footwear, accessories and beauty products across a wide range of brands and styles. Its ecommerce model is built around digital shopping, trend-driven merchandise and international customer reach.

Shoppers use ASOS for casualwear, occasionwear, branded apparel and own-label collections, often browsing by trend, fit and category online. Its business is centered on internet-based fashion retail rather than physical store shopping.