Geek Squad

Geek Squad is Best Buy's branded technology support service, with official materials focused on setup, repair, protection, and support for a wide range of electronics and connected devices. The service spans in-store appointments, in-home assistance, and remote help, making it more comprehensive than a simple break-fix provider.

It fits Tech Support directly because technical troubleshooting and device support are the core offering. For launch content, it also adds a very recognizable consumer service brand that users already associate with practical technology help.